Union Budget Campaign
If a banking and financial service platform doesn’t cash in on the Union Budget hype, I mean…what’s the point?
#UntaxWithBhartiAXA Tax Campaign
The idea here was to jump on the tax-saving bandwagon. But with so many players in the market talking about the same thing, how can we do it differently? Simple. We make ours stand out – horrifically!
The idea here is that tax season, for many of us, is a time of dread, despair and anxiety. The looming deadlines, the endless forms, dealing with the IT department website, grappling and trying to understand the slabs and so on. So we capture these in a series of posts and videos that intends to stand out visually and conceptually.
