Caltex Yaani Commitment – Commitment that keeps India running
The story of India, is one of commitment.
Where billions of disparate parts, have to work together, to not just put India on the map, but also ahead.
A commitment, that Caltex, recognizes, identifies with, and salutes.
And this became the second film in our long association with Caltex – with Caltex Yaani Commitment.
The Film
The OOH
The campaign
The case study
Caltex – 90th Anniversary AI Film
For 90 years, Caltex Lubricants has kept people, businesses, and communities moving.
To mark the brand’s 9th decade, we created an Al film that travels across generations, while bringing together Caltex Lubricants’ legacy and trusted product performance.
Caltex Yaani Commitment – film with Ravindra Jadeja
With more than 90 years in the business of lubrication, Caltex wanted to make an entry into India.
One that draws upon a unique promise – commitment.
We crafted Caltex Yaani Commitment, a line that went on to become the foundation for everything Caltex stands for.
Caltex launch in India at the Gateway of India
Launch creatives
