The Brand Brief
Foodstrong had a unique problem. They had a unique product, quite distinctive from the competition, but were suffering on the communication front. The problem? How do we market a protein in an already saturated market, yet encapsulate all the positives it offers?
The Programme
The aim here was to capture, in the simplest possible terms, what Foodstrong is about, and what position it should take going forward. To that end, multiple words were studied, and one word stood out. The word captures multiple core features of Foodstrong. That it’s easy to carry, easy to have, an easy source of nutrition and much more.
The second feature of Foodstrong is all the goodness that it contains – the immunity-boosting turmeric, the antioxidants, the all-natural ingredients that make up the essence of something pure, natural and good.
The third feature we identified is how Foodstrong is a facilitator. The facilitator of this goodness and ease. How fluidly they brought two important elements together. And thus, we identify three key words that make up the campaign.
#GoodMadeEasy
The Result?
With a digital film and an influencer plan currently on hold due to the ongoing pandemic…we’re waiting.
