The Brand Brief
Rediscover all the goodness nature has to offer with farm fresh fruits and vegetables delivered right to the consumers’ doorstep, highlight the honest work their farmer-partners put into every single produce, show how Kisan Konnect uses technology for good, drive visibility, get people to sign up and download the app.
The Programme
Every mission needs a manifesto, and we came together to create one. We delved deep into the brand’s identity, really understood what they were all about and created a vision that was in line with their values.
With ‘Reconnect’ as our brand space, we set about creating a whole gamut of assets for every platform – including app notifications. We cashed in on the mango season and created a mango festival to drive even more traffic and sales.
The Result
With consistent and sustained messaging, in two months, we achieved 30,000 app downloads and nearly 3000 followers.
