Shah Rukh Khan’s Red Chillies Entertainment invited Digi Osmosis for a pitch. We presented our ideas, some of which are given below. The video sums up our efforts for their 2016 season.
Our pitch:
#LetsPlay
Let’s play is a creed. A challenge. We will never back down. You come at us, we have what it takes. You want to show us what you got? We do too. You want to take us on? We’re ready. So Let’s Play.
It’s not just a game. It’s my life. #LetsPlay
1 billion hearts beat with me. #LetsPlay
Win some. Lose some. #LetsPlay
It’s how you play that counts. #LetsPlay
It’s my stage. #LetsPlay
It’s not just a game. It’s my life. #LetsPlay
We win as a team. #LetsPlay
We play as one. #LetsPlay
I play for my team. And for the world. #LetsPlay
Fours are good. Sixes are even better. #LetsPlay
Loyalty Scripts
Script 1:
KKR Runs
Concept: The idea on this is that players are literally running for KKR Runs.
Ext
Location: KKR practice grounds.
Camera fades in on Gautam Gambhir looking at the camera waiting to say his lines.
Gautam: Hi everyone I am Gautam Gambhir and main aapko KKR loyalty programme –Knight Club ke bare me batana chahta hoon. It’s an awesome way for us to thank you for being so loyal and…(he breaks off)
A KKR player runs past him. Gautam watches him running by in a puzzled fashion. He keeps looking for a second, shrugs his shoulders and looks back at the camera. His smile back.
Gautam: Anyway, jaisa me bol raha tha…
Another KKR player runs by him. Again Gautam looks puzzled as the player runs across the camera. He looks even more confused now and looks back at the camera.
Gautam: Toh me bol raha tha ki…
Once again another KKR player almost runs past him. It’s Brad Hogg. Gautam sees him running and starts running after him with the camera
Gautam: Brad, Brad….why is everyone running?
Brad: Mate, it’s for the Knight Club. Don’t you know? We have to gain runs to win. So I’m running.
Brad stars running faster and both Gautam and the camera stop, the camera sees Brad disappearing into the distance.
Camera comes back to Gautam who is looking shocked. He shouts after the disappearing Brad Hogg
Gautam: Brad! Brad! That’s not how the Knight Club…
Brad is too far to hear him. Gautam stops, laughs, turns to the camera and shrugs helplessly.
Camera cuts out to black.
Male voice over: (laughs) everyone is preparing for the Knight Club. Are you? To know more, visit http://www.kkr.in/
Script 2:
Getting ready for the club
Ext
Location: KKR Dressing room.
Concept: the idea here is that some players take the Knight Club a little too seriously
Gautam, Robin and Yusuf walk into the dressing room with the camera following them. They are just chatting and having fun, talking about general stuff. They walk in and see Sunil Narine, Manish Pandey and Shakib are all getting dressed, wearing good clothes and wearing perfume.
Gautam, Robin and Yusuf stop, look at each other in a confused manner. Look at the three, look at themselves, look back at the three.
Yusuf: Arre bhailog, itna saj dhaj ke kahan ja rahe ho?
Robin: Guys we were gonna go out together, where are you going???
Manish: We’re going to the Knight Club. Sorry boys invite only (winks at the camera). You guys go ahead. Smirks and walks out.
Robin: Arre but the Knight Club is not that kind of club…
Sunil cuts him off…
Sunil: See ya boys!
Shakib: Flashes the peace sign, blows a kiss and walks out.
Gauti, Robin and Yusuf look at each other, very confused and shrugging their shoulders.
Gauti: Are you going to tell them or me?
They all laugh and walk out of camera.
Camera fades out to black. Knight Club logo appears.
Male voice over: (laughs) everyone is preparing for the Knight Club. Are you? To know more, visit http://www.kkr.in/
Script 3:
Phone borrower.
Concept: Yusuf Pathan keeps borrowing his teammates phones but no one knows why.
Ext:
Location: Dugout.
Camera is focused on the KKR players are chilling in the dugout after a practice session. They are laughing, joking and having a good time. Suddenly Yusuf comes in looking very determined.
Yusuf goes to Robin
Yusuf: Bhai tera phone de na.
Robin takes out his phone and gives it to him.
Yusuf: Thanks
He then goes to another player and asks for his phone.
The same thing happens
Another player and then another and then another.
The players are looking at him in confusion, looking at each other wondering what is going on.
Yusuf fiddles with their phones for a bit, smirks and then gives them back.
He says thanks and starts walking away like nothing is wrong but he has a mischievous smile on his face. He starts to jog slowly.
Everyone is still confused as to what just happened.
Yusuf starts jogging faster
Robin and a few players decide to see just what happened and check their phones.
Yusuf is now running full power.
Robin: Arre! This guy just gave himself KKR Runs through our phones! Get him!
Everyone can’t believe what Yusuf just did. They jump up and start chasing Yusuf who is now at the other end of the field running and laughing hysterically.
Male voice over: (laughs) everyone is preparing for the Knight Club. Are you? To know more, visit http://www.kkr.in/
Media Coverage
1. Brand Equity on KKR’s Engagement with Fans
www.brandequity.economictimes.indiatimes.com
2. Mid Day on #BollywoodKnights
www.m.mid-day.com
3. Mid day
www.m.mid-day.com
4. NDTV on #BollywoodKnights
www.khabar.ndtv.com
5. Firstpost- #SuperKnights
www.m.firstpost.com
6. CricBuzz
www.m.cricbuzz.com
7. SportsKeeda on #BollywoodKnights
www.sportskeeda.com