The Brand Brief
Create and disseminate a positioning for Mahindra Logistics that encapsulates their vision and mission across platforms.
The Programme
Mahindra Logistics is a leading 3PL solutions provider with over a decade of experience. With a strong presence across the country. With expertise in logistics, supply chain management and enterprise mobility solutions, provided to a range of industries, what they needed was a strong positioning that encapsulated the essence of Mahindra Logistics.
At its core, Mahindra simplifies processes for greater efficiency. A direct result of which is better business, and processes made more economical and timely. What we landed on is the promise. The promise to the partner that every promise made by Mahindra is one that will be kept (delivered). Thereby helping the partner, in turn, keep theirs to their customers.
Delivering promises.
Result.
With a strongly defined position and way forward, we began highlighting all the services that Mahindra Logistics offered under one umbrella.
The new positioning led to better mileage for the brand by running contextual ads and generating an average of 25 qualified leads in 40 days. With each ticket size being over 25 lakh on average.
