Unfortunately, with legend comes baggage, and this was our brief to us as their social media agency – bring Vicco – one of India’s oldest self-care brand – into the 21st Century.
So with a refreshed look and feel, younger tonality, smarter media spends, influencer activity, reels and much more, all wrapped up in a concrete strategy we got the youth talking about this legendary brand once again.
Social
Reels
Topicals
We chose Ayurveda Day to solidify the connection between Vicco and Ayurveda. We tied up with popular doctors/creators who spoke about the importance of Ayurveda in day-to-day life, and then created a series of UGC videos featuring regular people who talk about their different perspectives on Ayurveda, natural healing, usage of natural products and more.
Influencer activities
We were tasked to create more awareness about Vicco Turmeric Facewash, while driving home the point that Vicco is a brand that is steeped in its legacy of being organic and natural.
Content partnerships
To strengthen local salience, we opted for a unique content partnership with hyperlocal targeting and communication.
Speaking in a language they understand best and everyday scenarios that resonate with them the most. That’s where we tied in the magic of hyper-local content and entered a content integration with BhaDiPa’s popular series – Kande Pohe.
The video garnered 1 million views, 40k likes and 2631 comments and counting!